Jun 24, 2010

A new survey of CEOs by the United Nations Global Compact and Accenture found that 93 percent see sustainability as crucial to their future success.

The report, “A New Era of Sustainability” interviewed more than 750 chief executives from almost 100 countries. Of these, 72 percent said that strengthening their brand, trust and reputation with consumers was the primary driver behind sustainability initiatives. Concerns about climate change were one of the most common voiced by CEOs, with 66 percent saying it was a critical development issue, behind education (72 percent). The results represent a significant shift from a similar survey Accenture  conducted just two years ago which found that most businesses did not consider climate change a significant priority. The shift in priorities has been echoed in other surveys of business leaders as well.

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